Founded by Stanford University physicians Dr. Sean Mackey and Dr. Beth Darnall, PainUSA is a national community committed to ending unnecessary pain and its societal impact. Their goal is to deliver free, NIH-validated, on-demand digital therapies and enable high-quality data capture to accelerate pain research.
Product Manager: Hannah Sun
Technical Manager: Agustín Angulo
Designers and Developers: Ashley Hom, Anh Hoang, Andrew Lin, Linos Darikai
Chronic pain affects more than 100 million Americans and carries an estimated annual economic burden of $560-635 billion. Yet most pain care resources are concentrated in coastal cities, highlighting the need for a national, patient-centered learning health system to deliver more equitable pain care.
Developing an inclusive public website and informative clinician lookup map addresses this gap by improving access to evidence-based pain resources and clinicians across diverse regions.
Some subpage content is still pending from the client, or will be populated by their team after handover.
During the three-week project scoping phase, we learned more about PainUSA’s background, mission, and the vision for the website we were going to create.
The client described the average user of the website to be a woman in their 40s-60s, likely-English speaking. Users may come from a wide range of socioeconomic and education backgrounds. Higher proportion of women do seek treatment, but men often suffer more silently, so the site should feel welcoming to all audiences. Keeping this in mind when designing, we wanted a website that feels warm and inviting, and is friendly to users with limited technology skills.