About Lit Path 💼

Lit Path’s purpose is to "light the path to recovery" through partial scholarships for psychotherapy with certified professionals. They help make recovery therapy more affordable for everyone. Any therapist with the appropriate certification can apply to participate in the program for free, which allows them to be able to offer scholarships to their clients. Their scholarship covers $65 per session for 16 sessions to support recovery from process (gambling, food, sex, pornography, shopping, etc.) and/or substance addictions.

Project Objective 🌟

The primary objective is to redesign and implement Lit Path’s website to be more professional, intuitive and user friendly for donors, therapists, and scholarship applicants.

We tackled the issue by improving the information architecture, user experience, visual consistency, and brand identity of the main pages, making the website easily navigable and increasing submissions for therapist applications and donation conversions.

See our Demo video:

Develop for Good - Lit Path Demo Video.mp4

Finished Project/Figma Prototype 🚀

https://www.figma.com/embed?embed_host=notion&url=https%3A%2F%2Fwww.figma.com%2Ffile%2FBr8KkUk8BGz5kv4v9qu3ph%2FLit-Path%3Ftype%3Ddesign%26node-id%3D7078%253A12053%26mode%3Ddesign%26t%3DxI7Fk1241DzyJH9y-1

https://www.figma.com/embed?embed_host=notion&url=https%3A%2F%2Fwww.figma.com%2Fproto%2FBr8KkUk8BGz5kv4v9qu3ph%2FLit-Path%3Ftype%3Ddesign%26node-id%3D7078-12055%26t%3DntmuoFUnkanryCxF-1%26scaling%3Dscale-down-width%26page-id%3D7078%253A12053%26starting-point-node-id%3D7078%253A12055%26mode%3Ddesign

The Process 💭

Collaboration with Clients

We conducted weekly meetings with our clients to present ongoing progress and gather feedback. The clients shared insights of users' needs, along with their vision for restructuring and redesigning the website. Subsequently, we refined our focus to revolve around designing and implementing the critical 7 pages.

Throughout the design phase, the clients actively participated by offering comments and input during every design iteration. On the development front, the clients set up a dedicated development site, which leveraged GitHub for automated updates, allowing engineers to assess and test the functionality seamlessly.

Primary Research

To better understand Lit Path’s target audience, we conducted personalized surveys for the 3 main user groups: potential donors, therapists, and potential scholarship applicants seeking mental health care. The findings from our research gave us more insight into users’ thoughts, motivations, and needs that would help guide our design decisions throughout the process. Some of the key insights we discovered were:

Donors

Easily find and have a clear understanding of the nonprofit’s mission and values
Nonprofit transparency (e.g. goals, objectives, updates on impact)

Therapists

Assess nonprofit credibility through accreditations/ partnerships and authentic stories
Find more details about the therapy scholarship program

Scholarship Applicants

100% are unaware of mental health resources and opportunities
89% attributed financial constraints or lack of insurance coverage as challenges to accessing affordable mental health care

“I hesitate to donate because I don't know where my money goes.”

“I would like to see the organization share success at every opportunity.”

“I want free/affordable therapy sessions both online and in person, and free resources to improve mental health awareness.”