FullCircle is a global nonprofit dedicated to enhancing the experience of the African diasporas by fostering connection, cultural continuity, and community engagement through digital infrastructure.
At the start of this project, the organization faced several critical challenges:
All of these factors were impacting the organization’s bottom line to financially support future projects, such as launching a family reunion platform, FamilyCircle. Therefore, our team’s objective was to redesign the existing website to boost community engagement, discoverability, and credibility to expand FullCircle’s scope and improve fundraising efforts. We achieved this by strengthening the organization’s mission and values while introducing additional pages:
About the Organization
A page dedicated to featuring significant past events FullCircle has hosted to provide a clearer understanding of the organization’s credibility and effectivity.
Community-Generated Storybank
An interactive map that invites visitors to share a place-based story about their experiences and family history.
We introduced a Community-Generated Storybank: an interactive global map that allows visitors to share place-based stories tied to identity, heritage, and belonging.
For diaspora communities, geography is deeply emotional. Locations represent migration, memory, family lineage, and cultural continuity. By designing a map-based storytelling experience rather than a traditional blog feed, we created a spatial archive of community narratives.
This feature serves multiple strategic purposes:
This infrastructure shifts the website from a static nonprofit presence to a participatory digital community.