Summer ‘23
Social Economy Action Research Foundation believes in action research that seeks to empower and mobilize grassroots communities, social enterprises, and inclusive businesses as active players in the larger social economy.
Based on the National Social Enterprise Roadmap and research about underprivileged social entrepreneurs, 9 out of 10 social enterprises fail to thrive, grow, and succeed in their mission. We aimed to design a mobile app to be used by aspiring social entrepreneurs for consultancy from successful entrepreneurs in order to improve their likelihood of success.
Social Economy Action Research Foundation.mp4
To better understand our users, their goals, and their pain points, we created personas for the two main types of the users of the mobile app—aspiring entrepreneurs and social enterprise consultant.
Persona - Aspiring Entrepreneur
Persona - Social Enterprise Consultant
For competitive analysis, our team focused on researching on meeting scheduling (Calendly, ADP List, etc.), video conferencing (Zoom, Google Meet, Microsoft Teams, etc.), and payment (Venmo, PayPal, GCash, Maya, etc.) platforms as these are the main features that the mobile app contains. For each platform, we analyzed their pros and cons as well as how we can apply their certain features to our designs.
Comparative Analysis - Meeting Scheduling & Video Conferencing
Comparative Analysis - Payment