About CollAction 🌿

CollAction, a Netherlands nonprofit established in 2016, aims to make doing good enjoyable. Their vision is to address issues such as climate change through positive, bottom-up approaches. By engaging users in monthly sustainable challenges called CrowdActions, CollAction connects people worldwide, fostering collective impact and empowering the crowd to affect change.

Project Objective 🌟

The main issue highlighted by CollAction was a need for features to increase user engagement, particularly after users click "participate" within challenges/CrowdActions on their app. Several calls-to-action (CTAs) were needed, such as being able to share media to show commitment, creating/joining groups to involve friends and family, and sharing functionalities for easy challenge invites.

Here is a summary of what we did…

Develop for Good: CollAction Project Demo Video (Winners of People's Choice & Leadership Choice)

Check out our hi-fi designs 🌷

A look at our process… 💭

The Challenge 💡

Connecting with the client

In our initial meetings, we learned about CollAction's background, mission, and project goals to understand the product we were designing for. The client informed us that they intended to target users ages 18-30, with plans to scale to other groups later on. With this information, our team was tasked with investigating user engagement features to bridge the gap between sustainability and consistent collective action.

Particularly, our client mentioned a range of goals:

Utilize user feedback from the existing CollAction user survey and future interviews to identify pain points for better user experience and motivation in continued social action.
Ideate additional engaging features directed at filling in the gaps of user experience, app engagement, and sustainable action for target users.
Create research-backed designs with the help of suggestions and feedback to refine, connect, and blend any creations with existing Figma screens of CollAction designs.