The Center for Excellence in Nonprofits aims to improve the long-term sustainability of nonprofit leaders and organizations by offering the highest quality programs, consultation, training, and community-building networks. They are committed to embodying the principles of inclusion, diversity, equity, access, and liberation in their daily operations and initiatives.
The project aims to enhance user engagement and retention on the website by analyzing user interactions to identify areas for improvement and redesigning the site for better accessibility.
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Center for Excellence in Nonprofits
Our team worked closely with the Center for Excellence in Nonprofits (CEN) to gain a deep understanding of their needs and the impact they strive to create. Through discussions with our client, we identified key priorities: an engaging and well-organized website that makes essential resources easy to find and understand. CEN serves nonprofit leaders by providing guidance, training, and support, so it was crucial that the redesigned website offered a seamless user experience that clearly communicated their offerings. By prioritizing accessibility, intuitive navigation, and a visually compelling design, we aimed to create a digital platform that not only enhances engagement but also empowers nonprofit leaders to efficiently access the tools they need to succeed.
During the sitemap testing phase, we identified several navigation issues that impacted user flow and discoverability. Based on our findings, we restructured the sitemap to improve clarity, reduce friction, and ensure users can easily access key information. These changes laid the foundation for a more intuitive and seamless navigation experience in our wireframes.
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With the sitemap finalized, we moved onto the wireframes. All of the designs were done on Figma.